Marketing manager

1. Communication with smartphone producers, building relationship
2. Developing and execution of coop plans and activities with vendors
3. Proceeding financial and marketing reports and documents
4. Budget management
5. Cross-functional interaction with different teams – digital, trade, design, media, digital agencies briefing
6. New products launch – preorder, start of sales
7. Sales plan and KPI execution: sales of goods, marketing placements and activities sales

1. Marketing Strategy development and implementation: in interaction with
Product and Sales Team, creating Marketing Communication Strategy for
the main brand in close cooperation with head-quarter.
2., Marketing plan creation and execution.
3. Brand strategy and brand image maintain, control and execution HQ
brand communication in Russia.
4. Project Management of the all strategic brand events: launch Roadshows,
strategic exhibitions, conferences for distributors.
From conception to execution without/with Agency depending on the scale
and reach. The main role is project manager, the all PR and media channels
activities are under Agency or PR/Digital Managers execution.
5. Initiated the new approach of communication inside the company between
departments on general projects (cross-functional meetings, action plans,
scenarios)
6. Achieved the new attitude and image for Marketing Department inside the
company after 1 year collaboration with different departments, helped to
achieve different awards (The best innovative product, The best booth
design, The best and important Partner).
7. Budget Management and execution.

1. Marketing Strategy development and implementation: creating local
marcom strategy in close cooperation with head-quarter.
2. Marketing Communication Strategy development, Marketing plan creation
and execution.
3. In-Store Management (Branded equipment, POSM production).
4. Digital Marketing Management mostly as a project manager (SEM,
Retailers Placement, Special Digital Projects, Sales Promotion activities,
website content update).
5. Media Management: TVC, PPL projects.
6. Event Management (new products launch, events for distributors).
7. Budget management and execution. TOP Management Reporting (on
weekly basis).

1. Market Research (B2B, procurement market)
- selection contractors via internal base, internet;
- interaction with contractors and engineers on the procurement subject;
- arranging meetings with contractors and engineers;
- tender process proceeding

2. Marketing Researches (B2B, B2C; products: real estate, parking)
- polling surveys by own forces and using external contractor as well;
- documentation flow, payment proceeding;
- conducting surveys when launching a new product, visualization using Power Point