Brand manager

Working on a global brand.
- Communication with global team
- Line extension of the brand ( market analysis, negotiations with client teams, pricing, management of the team work, execution of the project)
- Launching breakthrough INNO in the kids dairy category
- NIELSEN analytics
- Redesign of the brand (working with internal design team and agencies)
- Work with licensees (Disney, Viacom, Universal)
- Royalty payments
- National tailord activation with biggest NKA (Pyaterochka, Magnit & etc.)
- Keeping a Brand budget
- Work in a cross functional team: finance, sales, planning, PRGM, Catman, R&D, SSD, regulatory.
- Holding CAPEX project (Bottle shape changing)
- Working with digital/creative agencies on brand growth events ( TV-copies, OLV, challenges)
- Collaborations with partners in food & non - food categories
- Support for brand teams in Belarus and Kazakhstan

Surf Danone Development Program - TopLine

1st Rotation - Sales (Aug'18-Apr'19)
Trade Marketing, NKA X5

- manage profitability and price promotion in the client
- Plan, coordinate, launch and monitor marketing activities
- Assess the effectiveness of activities and their impact on key sales indicators
- Keeping a budget
- prepare layouts of trade catalogs, control the development and manufacture POSM
- build and maintain effective communication with the client.
- Trade support for launching a new brand Versa (including instagram video with Elena Temnikova)
- Work in a cross functional team: finance, sales, marketing, planning, PRGM, Catman

2d Rotation - Brand marketing - Rastishka (Danonino)
(May'19 - ...)

- Line extension of the brand ( market analysis, negotiations with client, pricing, management of the team work, execution of the project)
- NIELSEN analytics
- Redesign of the brand ( Oct'19)
- Launches
- Work with licensees (Disney, Viacom, Universal)
- Royalty payments
- National tailord activation with biggest Russian retailer Pyaterochka. (https://frozen2.rastishka.ru)
- Keeping a budget
- Work in a cross functional team: finance, sales, planning, PRGM, Catman, R&D, SSD, regulatory.
- Holding CAPEX project
- Support for brand teams in Belarus and Kazakhstan

Work with the USRN, preparation of the described documents, work with legal documentation, making and updating contracts, drawing up requests for lists of shareholders.

Filling in documentation for cash settlement services, cash registers, cash registers, KM-7, work with the cashier, managing a group of people (2-4 people), making deliveries, holding client days, promotions. Preparation of reports, presentations, documentation - monthly. Work with KPI, motivation of the team to fulfill the sales plan