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Senior Brand manager
- Занятость:Полная занятость
- График работы:Полный день
Опыт работы
Май 2020 —
январь 2021
январь 2021
8 месяцев
Kraft Heinz
International Brand Manager
• Grocery category of Heinz® brand in UK, Australia, NZ, Nordics, Japan
• Performed brand assessment & developed a strategy proposal for Brand Strategy for markets
• Launched and cascaded International Host Food Strategy incl. delivery of 500+ assets to markets
• Led Ketchup Masterbrand Visual ID rollout from Marketing side with 350+ artworks and 25+ countries in scope
• Performed brand assessment & developed a strategy proposal for Brand Strategy for markets
• Launched and cascaded International Host Food Strategy incl. delivery of 500+ assets to markets
• Led Ketchup Masterbrand Visual ID rollout from Marketing side with 350+ artworks and 25+ countries in scope
Июнь 2019 —
апрель 2020
апрель 2020
10 месяцев
Kraft Heinz
Brand Manager Grocery (Ketchup, Sauces, Mayo, Ready Meals), Marketing department
• Led extension of Heinz® brand into Mayonnaise category with 4 new SKUs launches that resulted in 0.5% Market share in 6 months afterwards. Coordinated International cross-functional team of R&D, Finance, Commercial, Manufacturing, S&OP, Logistics & CAPEX
• Developed and executed cross-channel Ketchup ‘Stay Home’ campaign with 3 seasonal SKUs launch and 360º communication support that helped reach historical share maximum in Ketchup (35% Value market share, +4.5pp vs LY)
• Developed the strategy for Heinz® brand Condiments range to grow sales by 50% in 5 years with a sustainable business model and justification for CAPEX case
• Developed and executed cross-channel Ketchup ‘Stay Home’ campaign with 3 seasonal SKUs launch and 360º communication support that helped reach historical share maximum in Ketchup (35% Value market share, +4.5pp vs LY)
• Developed the strategy for Heinz® brand Condiments range to grow sales by 50% in 5 years with a sustainable business model and justification for CAPEX case
Август 2018 —
май 2019
май 2019
9 месяцев
Kraft Heinz
Junior Brand Manager, Sauces and Canned Vegetables, Marketing department
• Relaunched Soy Sauces (pricing, promo strategy, pack redesign) with gross sales +58% FY �and +2.3pp MS in segment
• Led a cross-functional team to launch new Condiments range with 2 new products: Heinz® Cherry, Heinz® Swiss Chocolate with sales +40% vs initial project forecast
• Developed launch strategy for 2 new Condiments products: Heinz® 4Peppers, �Heinz® Cowberry that became #5 in Heinz® Portfolio in 1 year
• Responsible for market analysis, portfolio prioritization and communication with Sales team that boosted performance by 1.6pp Sauces market value share and 48% Meals gross sales
• Led a cross-functional team to launch new Condiments range with 2 new products: Heinz® Cherry, Heinz® Swiss Chocolate with sales +40% vs initial project forecast
• Developed launch strategy for 2 new Condiments products: Heinz® 4Peppers, �Heinz® Cowberry that became #5 in Heinz® Portfolio in 1 year
• Responsible for market analysis, portfolio prioritization and communication with Sales team that boosted performance by 1.6pp Sauces market value share and 48% Meals gross sales
Январь 2017 —
июль 2018
июль 2018
1 год 6 месяцев
Kraft Heinz
Junior Manager Business analytics and Market Research, Marketing department
• Delivered regular Market and Brand performance reports (4 categories) for management team
• Developed Ketchup portfolio pricing strategy based on Conjoint analysis that resulted in +3.4pp NKA’s margin growth in 2019
• Launched the tool for automatic Nielsen data collection and dashboards creation in Power BI
• Developed Ketchup portfolio pricing strategy based on Conjoint analysis that resulted in +3.4pp NKA’s margin growth in 2019
• Launched the tool for automatic Nielsen data collection and dashboards creation in Power BI
Июль 2016 —
декабрь 2016
декабрь 2016
5 месяцев
Kraft Heinz
Corporate management trainee
Half year cross-functional program included 3 projects:
1/ Procurement: E-platform implementation for procurement of promotional products
2/ Marketing: Content development for online platform Heinz Chief
3/ Supply Chain Finance: Production hurdle rate calculation
1/ Procurement: E-platform implementation for procurement of promotional products
2/ Marketing: Content development for online platform Heinz Chief
3/ Supply Chain Finance: Production hurdle rate calculation
Сентябрь 2015 —
январь 2016
январь 2016
4 месяца
Phoenix Case School
SMM Specialist
Phoenix Case School is a new education system teaching students to solve business cases.
Solving business cases helps to convert academic knowledge to experience, which can be helpful in any kind of job.
As SMM Specialist I manage corporate e-mail newsletters, analyze content.
Solving business cases helps to convert academic knowledge to experience, which can be helpful in any kind of job.
As SMM Specialist I manage corporate e-mail newsletters, analyze content.
Опыт вождения
Имеется собственный автомобиль
Права категории B
Обо мне
ToDoGood – Pro-bono volunteer
Communication strategy development for “Otkazniki”, NPO dealing with orphanhood
Case Competitions:
- Feb – Mar 2015 McKinsey Business Diving Semi-Final (top 14 teams, more than 2800 participants)
- Nov – Dec 2015 Changellenge Cup Moscow Final (more than 3400 participants)
- Apr 2015 Changellenge Cup Russia Semi-Final (more than 5000 participants) & Special Award “The best 1-st Round solution”
Scientific activities:
XXXII International Scientific Conference «The Scientific Society of the XXI century» Participant («International franchising as a business development strategy»)
University of economics, statistics and informatics Conference «Students’ spring 2014-2015» Participant («Activity Based Costing method for net cost calculation»)
Computer skills:
MS Office packages: Word, Excel (advanced), Power Point (advanced), Project
Graphical editors: Adobe Illustrator, Adobe Photoshop (beginner)
Extra programs: Metasonic Suit, Aris
Market analysis: Nielsen Advisor, Ipsos Data Friend
BI: SQL, Integration Studio, Tableau (beginner), R (beginner)
Hobbies:
- Competitive Ballroom dance C-2 Degree, winner and awardee of national championships
- Graphic design of PowerPoint presentations
Communication strategy development for “Otkazniki”, NPO dealing with orphanhood
Case Competitions:
- Feb – Mar 2015 McKinsey Business Diving Semi-Final (top 14 teams, more than 2800 participants)
- Nov – Dec 2015 Changellenge Cup Moscow Final (more than 3400 participants)
- Apr 2015 Changellenge Cup Russia Semi-Final (more than 5000 participants) & Special Award “The best 1-st Round solution”
Scientific activities:
XXXII International Scientific Conference «The Scientific Society of the XXI century» Participant («International franchising as a business development strategy»)
University of economics, statistics and informatics Conference «Students’ spring 2014-2015» Participant («Activity Based Costing method for net cost calculation»)
Computer skills:
MS Office packages: Word, Excel (advanced), Power Point (advanced), Project
Graphical editors: Adobe Illustrator, Adobe Photoshop (beginner)
Extra programs: Metasonic Suit, Aris
Market analysis: Nielsen Advisor, Ipsos Data Friend
BI: SQL, Integration Studio, Tableau (beginner), R (beginner)
Hobbies:
- Competitive Ballroom dance C-2 Degree, winner and awardee of national championships
- Graphic design of PowerPoint presentations
Образование высшее
2016
Plekhanov Russian University of Economics
Bachelor of International Economics (GPA 4.95; graduated with honors), International Economics
2016
National Research University Higher School of Economics
Pre-University,
2015
Phoenix Case School
NA, Business course
Знание языков
Русский — родной
Иностранные языки
Английский — A1 — Начальный
Гражданство, время в пути до работы
- Гражданство:Нет
- Разрешение на работу:Нет
- Желательное время в пути до работы:Не имеет значения